The Value of On-Device Learning.

A privacy-enhancing technology.

The Value of On-Device Learning text
The Value of On-Device Learning text

On-device learning, also known as federated learning, finds useful patterns in historical data in order to make predictions — for example, which ads will be most relevant to a person — all while ensuring people's individual data remains on their devices.

Data patternColored dots, squares and rectangles representing data move in patterns.
Data patternColored dots, squares and rectangles representing data move in patterns.

With on-device learning, people's personal data stays on their device, while allowing platforms to find patterns and make predictions that help advertisers’ reach relevant audiences and people find the products and services they are most likely to love.

On-device learning overviewA young man listens to music on headphones while looking at his phone. Colored shapes representing data appear. A young woman leans against a sound speaker while looking at her computer.
On-device learning overviewA young man listens to music on headphones while looking at his phone. Colored shapes representing data appear. A young woman leans against a sound speaker while looking at her computer.

Meet Hector. He loves live music and follows his favorite bands on Facebook.

Meet HectorA young man looks at his phone while crowd surfing at a live music gig.
Meet HectorA young man looks at his phone while crowd surfing at a live music gig.